Andalusia has surpassed “the best summer” in the historical series with 12.04 million tourists, a figure that represents 850,000 more visitors than last summer and an additional 600,000 more than in 2019. The region hopes to close 2023 breaking the “mythical mark” of 32 million. These data show that Andalusia is trendy and continues to be a highly demanded and established destination in the global market.
Tourism on the Rise: Andalusia, a Reference Point at the World Travel Market and Beyond.
The President of the Junta de Andalucía, Juanma Moreno, has announced these figures at the World Travel Market tourism fair in London. Moreno emphasized that Andalusia has already participated in 37 editions of the fair to “exhibit and showcase the virtues of our land, our people, our gastronomy, and our villages.” Andalusia’s presence at the World Travel Market is essential to strengthen its position in the British market, which represents around 23% of foreign tourism demand. The British tourist has always been willing to visit Andalusia at any time of the year.
At the fair, Andalusia presented its #AndalusianCrush Campaign, which has caught the attention of visitors. The campaign highlights the virtues of the Andalusian land and has been well-received by attendees. Andalusia has participated in the World Travel Market to showcase the virtues of its land, its people, its gastronomy, and its villages.
The tourism sector is one of the main economic engines of Andalusia. The community has been able to adapt to circumstances and has overcome the obstacles that have arisen in recent years. Andalusia is a preferred destination for British tourists, who have always been willing to visit it at any time of the year. Andalusia hopes to close 2023 breaking the “mythical mark” of 32 million tourists.
The World Travel Market
The World Travel Market is an annual tourism fair held in London. This event is one of the most important in the global tourism sector and brings together professionals from around the world. The fair is a unique opportunity to learn about the latest market trends and establish contacts with other professionals in the sector.
In conclusion, Andalusia is in a sweet moment in terms of tourism. The data from this summer are further evidence that the community remains a highly demanded and established destination in the global market. Andalusia’s presence at the World Travel Market is crucial to reinforce its position in the British market, which represents around 23% of foreign tourism demand. Andalusia is a preferred destination for British tourists, who have always been willing to visit it at any time of the year. The community hopes to close 2023 breaking the “mythical mark” of 32 million tourists.
