The car market is more than aware of the different types of clients it has and knows which designs appeal more to one type than another. Many women (we don’t want to generalise or stereotype) value a certain design and pay attention to the small details.
Brands are now thinking more about their consumers than ever before. Last year, saw the Women’s World Car of the Year Award for the most appealing car for women in different categories. Women from 22 countries participated and valued aspects such as ease-of-driving, aesthetic appearance, environmental footprint, and design.
In the family car section, the Honda Civic and Hyundai i30 came out on top for performance, while in the budget category, the Ford Fiesta and the Citröen C3 were more popular. And then in the luxury sector, the BMW 5 and the Audi A8 were the big winners.
On the whole, the figures say women prefer small cars with round designs. TheFiat 500 fits the profile, and with its controversial sales stunt, launched the Barbie concept car in fuchsia pink, dripping in shiny rocks and with a price tag six times that of the original model.
The Mini car brand is also extremely popular thanks to their reduced size, sleek design, multiple gadgets and personalisation features. The Alfa Romeo MiTo is another of the superminis that drew a lot of attention.
The difference between men and women’s taste is reduced in certain age groups. According to the study “Y tú, ¿qué conduces?” (And what do you drive?) carried out by the Estamos Seguros insurance company, men and women agree on their preferences when choosing a car brand. Those younger than 40 tend to opt for Seat, and those older than 50 prefer Renault.
Irrespective of age or gender, the Seat Ibiza model wins hands down as the most driven model by women and second most among men.
