We’ve all dreamt of winning the lottery at some stage, and more importantly what we’d do with the money. In 9 out of 10 cases the word travel appears on our lists. Travel the world, discover cultures…
Regardless of our finances, we’re travelling more and more all the time, and this trend is particularly noticeable among more affluent people. A study carried out by The Blueroom Project in collaboration with Pangaea Network has concluded that luxury travel is set to increase by up to 10% over the next three years.
Average budgets for these types of trips range from 5000 to 10,000 euros and are mainly booked by a specific profile of travellers, the so-called Generation X, meaning those between 36 and 55 years of age, and those from the baby boom era – older than 55 -, and the average length of each trip is between 7 and 10 days.
According to the study mentioned above that includes the opinion of 630 professionals from Latin America, Europe and the United States, price is normally not an issue for this type of tourist, and they usually book through a traditional walk-in travel agency that offers a more personalised and detailed service rather than booking online
This type of customer primarily looks for comfort and privacy first and then exclusive experiences, either in terms of food, culture or shopping. And of course, they also want to be fully informed, hyper-connected and enjoy environmental or alternative solutions.
What is a luxury trip?
An economic scale is usually applied when it comes to defining a luxury trip, and this amounts to about €750 per night for shorter trips, and above €500 in the case of longer trips.
Regarding outbound luxury tourist markets, the United States is in first position, followed by China, while the big spenders in Europe are the English, the French and the Germans.
The profile of travellers also responds to specific characteristics. There are occasional luxury travellers (with a limited budget and who don’t do it so often), the bluxury travellers, who combine business with luxury, and those who have the money but not the time and are very demanding when it comes to their leisure time and demand certain flexibility when planning trips.
Then, there are also those who enjoy luxury and surrounding themselves with all thing glamourous and sharing their experience on social networks and boasting about their trips.
What is clear is that all of them has something in common: full pockets.
