Visitors who come to Marbella not only want to enjoy its good weather. Shopping tourism has become one of the main growth potential segments in the coastal town, which draws major international brands, and, in fact, Puerto Banús is the third most popular destination for non-EU tourists, only behind Madrid and Barcelona.
Textiles are the most sought-after item by these tourists with a high acquisitive level, who also choose to buy other products such as accessories or jewelry. The tourism sector is increasingly focused on this segment, given the benefits it brings to the commercial network of the destinations and its contribution to job creation indirectly, without forgetting that it is an area that is much less affected by seasonality. These are some of the reasons why the Italian fashion firm Peserico has chosen Marbella and specifically Puerto Banús to open its first store in Spain this May 2022.
The company, founded in the 1960s by Maria Peserico, was a small workshop specializing in women’s pants that in less than a decade became a benchmark in Italian fashion.
Today, the Italian brand is led by the second generation of the family, Riccardo Peruffo, CEO, together with his wife Paola Gonella, Creative Director. On this occasion, from Lookout Pro Magazine we had the opportunity to talk to Riccardo Peruffo, to learn a little more about this European production firm that has chosen one of the most iconic locations in Spain to expand its universe.
The million dollar question, why Marbella and Puerto Banus to open the first Peserico store in Spain?
Riccardo Peruffo: We chose Marbella and Puerto Banus to open the first mono brand because this area is an exclusive Spanish location, a favorite destination for international tourism, thanks to the presence of prestigious stores, enchanting natural landscapes and a sunny climate. It is an area frequented by an elite and refined tourism, perfectly in line with the brand and our collections.
How do you see the level of competition in the area?
Riccardo Peruffo: The level of competition is in line with our brand, the area is a shopping destination characterized by the presence of luxury and premium brands, thus suitable for a high-end clientele.
With international and diversified tourism, who is Peserico aimed at? What type of clients are the firm’s usual customers?
Riccardo Peruffo: The type of target audience for our collections seeks first and foremost the quality of materials and attention to detail. Our customers identify with a style that goes beyond seasonal trends, seeking versatile garments characterized by simplicity, sophistication and elegance.
In which other international cities in demand for shopping tourism do you have stores?
Riccardo Peruffo: Among the international locations best known for elite tourism, we have stores in Forte dei Marmi, Venice, Naples, East Hampton, Palm Beach , Newport Beach and Miami.
Compared to other destinations, does Marbella have a premium shopping tourism structure?
Riccardo Peruffo: Yes, Marbella is a perfect place to support this type of tourism, thanks to the presence of numerous luxury boutiques, beautiful natural landscapes, and an always sunny climate.
What can the customer find in the new Peserico collection?
Riccardo Peruffo: With our SS22 collection, the customer will have the opportunity to get in touch with art en plein air. As if immersed in nature, they will discover the beauty of our garments inspired by plays of light and shades reminiscent of the paintings of a contemporary impressionist from our area. Thanks to their shades, the garments of the new season highlight the delicate feminine traits that distinguish every woman.
Are you going to offer private sales and personalized experiences within your services?
Riccardo Peruffo: Yes, we put the utmost care in customer service, so that they can appreciate and live to the fullest, the shopping experience within our boutiques. We follow and pamper our guests, providing private shopping service, to know their desires and fulfill their requests.
Do you have plans to open more stores in Spain?
Riccardo Peruffo: Yes, in addition to already being present with more than 40 multibrands in major Spanish cities, we are evaluating possible future locations where we can open our stores here in Spain.
